The ubiquitous backpack manufacturer Jansport (just try to count how many times you spot their logo in the back of transit users in the city!) is eyeing its francophone clientele by putting out a fresh new French version of its website—thanks to its accomplices at FIG. No doubt that this new marketing tool will be of great use to the über-friendly company.

Go and have a look (JanSport)! You too will want to go back to school!