Consulting services for a financial institution

Francisation The Co-operators Group Case Study

The Co-operators Group is a Canadian insurance co-operative owned by 45 members including co-ops and credit union centrals. It’s one of the largest wholly Canadian-owned multiline insurers, offering auto, home, life, farm, travel, and business insurance as well as investment management services. As of March 2011, the Group had more than $40 billion in assets under administration.

Business challenge

To support its growth objectives for the Quebec market, Co-operators needed help on three pieces of its francization program.

  1. First, they wanted to optimize their in-house translation services.
  2. Second, they wanted to make sure their group-benefit product offer and infrastructure met the expectations and requirements of the Quebec market.
  3. Finally, they wanted to assess the company’s image in Quebec.

Linguistic Marketing Strategy

Francisation InterGlobe analyzed the Co-operators’ in-house Translation Department across seven key areas of performance. We identified several areas of improvement, developed recommendations for each and provided advice on how best to put them into action.

During our on-site research at the Co-operators’ group benefit facility in Regina, we identified key improvement areas to ensure the effective francization of the group benefit product offer and infrastructure. Additionally, we offered specific solutions for improving product-related documents, promotional activities and customer service.